Visual identity, signage, web and dissemination elements for Phototruck.cat.
The “phototruck.cat” is an analog photo booth placed inside a Volkswagen van from the 60s.
For Warhol, the photo booth represents a modern intersection of mass entertainment and private contemplation. In these small theaters with curtains, whoever sits can adopt a succession of different roles. These captures, in the form of a strip of four photographs, recall fragments of film footage.
Edie Sedgwick, photobooth style, Andy Warhol
Taking this cinematic idea of the photo booth, and taking into account the nomadic and festive nature of phototruck.cat, a dynamic identity is created, inspired by the American aesthetics of the 60s; where black and white images contrast with saturated colors and the different fonts used.