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One porró

Self initiated

2019

3D — Digital — Promotional campaign

FURA’s website launching campaign.

With the creation in 3D of one of the traditional symbols of Catalonia such as the porró (glass wine jar with a long tapered drinking spout), the #glocal concept is being communicated by playing with the traditional/modern, analog/digital, local/global dichotomies.

Four words directly related to the porró are read in each video with a phrase that communicates the mood of FURA studio.